Client
ZAL Centre of Applied Aeronautical Research Hamburg
Task
Brand Strategy, Brand Communication, Brand Experience, Identity Design, Corporate Illustration, Editorial Design, Website Design, UX/UI Design
Concept
The ”ZAL Centre of Applied Aeronautical Research” in Hamburg/Germany belongs to the top 3 facilities in the industry worldwide. The internal structure of ZAL is divided into three different parts: ZAL TechCenter, ZAL GmbH and ZAL Förderverein. The corporate redesign visualizes this three dimensions in form of three swooshes in the logotype. It symbolizes transparency, synergies, intersections and co-working – the ZAL's focus on innovative, collaborative co-working in the sector of applied aeronautical research.